Campaign unsuccessfully ended on: 25 Nov,2013
My name is Salma Jawhar , and i work in the advertising field.
I lost my fun-sweet - world traveling and always taking pictures Uncle to prostate cancer.The moment he was diagnosed with cancer he started working on securing his family and going all over Lebanon to see all his old high school friends to say goodbye.
I was shocked! isn't this treatable? why are we saying goodbye already?
At that point i learned, if detected early, prostate cancer has 97% success rate.
After i lost my uncle I decided to direct my advertising talents to start a campaign to help people realize the importance of early detection.Maybe i can help somebody's uncle,father,brother,husband,son or friend. And i decided to launch Movember in Lebanon.
Although a grave subject, our campaign is raising awareness through intelligent humor. The campaign will essentially include online awareness on websites and social media, offline banners and posters, TV coverage, and an event at the end of this month.The event will feature a collection of speeches by doctors, medical professionals, and public figures, to inform, educate, and highlight the importance of early detection of prostate cancer.
After pitching in my savings and my time away from my toddler, I still need alot to make this campaign happen.
There are many things needed for the campaign: invitation cards, posters, flyers, ads, website, social media, communication material, venue, and many more.
I'm trying my best to get as much freebies as possible but this is not covering the essentials for this event to be as successful and viral as i would like it to be.
The amount we have put is the least amount needed to launch this campaign on a viral level.
Thank you for taking the time to read this.
Prostate cancer is the second most common type of cancer in men. About 1 man in 6 will be diagnosed with prostate cancer during his lifetime. (Statistics for the USA)
With early detection, we can prevent the unnecessary deaths of our loved ones, at a local stage, when diagnosed, patients have around a 98% survival rate, but if given the chance to spread over their body, their chances drop to around 28%.
By increasing awareness, and informing the world, I hope to decrease the number of prostate cancer cases in the Arab world to a bare minimum.
There are no updates for this project yet.