Nour Farra-Haddad is Founder of NEOS Tourism consultancy and author of Eco Lebanon: Nature and rural tourism, a guide to unveil Lebanon. For the love of Lebanon she keeps preaching about beautiful, unique and multi face Lebanon on different levels (Heritage, Environmental, social, religious). She is a senior researcher and she teaches at St-Josef University of Beirut, at the Lebanese University (UL) and at the American University for Science and Technology (AUST) (Lebanon). She has development and Management with strong business consultancy background and in-depth experience in the Middle East tourism industry. She's a specialist in pilgrimages and religious tourism. She founded and managed for five years Lebanon Roots, the travel agency of the Lebanese Maronite Order and now she is managing her own travel consultant company NEOS. Her credentials include one PHD in Religious Anthropology, one master in Anthropology and two BS degrees in archeology and anthropology. She holds a diploma of tourist guide from the Ministry of tourism. She is also a founding member of the Association for the development of pilgrimages and religious tourism affiliated to the Maronite Patriarchate in Bkerke.