Mohamed El-Baaly is a publisher, a writer and a cultural activist. Born in Cairo in 1976, he graduated from Cairo University with a Bachelor in Arabic language and literature in 1998. He has worked as a journalist for more than 12 years in Cairo, Dubai and Abu Dhabi. Until now he writes articles in Arabic Newspapers and websites. In 2009, El-Baaly founded with other partners Sefsafa Publishing House, and he continued working after the partners have left. Since then Sefsafa has published more than 80 titles and proved to be one of the most active small publishing houses in Egypt. In 2010, Sefasfa opened Sefsafa Bookshop in Alexandria (North Egypt) as an attempt to open a wider horizon of cultural work outside Cairo. In the same year Sefsafa began organizing several cultural and artistic events as a way to promote books and culture in general. Mohamed El-Baaly was involved in the Arab Spring since the beginning and committed to the movement of change in the region. Since 2011, El-Baaly took over the responsibility of being the editor of Sefsafa as well as being the manager. In 2012, El-Baaly and Sefsafa participated in El Fan Midan (Art at the Square) a monthly festival aims to promote culture in the streets of revolutionary Egypt. He also participated in international book fairs and international programs like Frankfurt Book Fair Invitation Programme 2012, 2014, Young Publishers Visit Program to Germany 2012, Non-Fiction Publishers Professional Trip to Paris 2013, Sharjah Book Fair Professional Program 2014 and several training workshops for publishers. His job tasks in Sefasfa include preparing final versions of books marked for publication, he do this specially with fiction like novels and short stories. In 2013, Sefsafa added non-profit activities to its interest. Right now Sefsafa concentrates on supporting the art of comics and cultural work outside Cairo. In 2014, Sefsafa organized with several cultural organizations the first Comics Week in Egypt. In 2015 Sefsafa changed its identity to Sefsafa Culture & Publishing, in last February Sefsafa Culture & Publishing organized 1st Cairo Literature Festival, and writers from 13 counties attended the festival including Nobel Prize Winner “Orhan Pamuk”. Besides, Mohamed El-Baaly has been a member in the jury of the short story competition for youth organized by Goethe Institut in Cairo in cooperation with LIPTROM and KFW in 2014 and 2015. In Frankfurt Book Fair 2014, he gave a speech in a Panel Discussion called: "Democratic Transition in the Muslim world: Indonesia and Egypt", on Thursday, 9th October 2014. Mohamed is married to the Egyptian researcher Hend Magdi. They both live and work in Cairo, Egypt.